How to write a top-notch about page

The About page is one of the most important parts of your website, but it’s very often ignored and neglected, leaving it looking pretty standard and a little bit on the dull side! Just because your competitors may be doing bland and boring, it doesn’t mean that you have to follow suit. Dare to be…

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Four ways to write blog posts for your readers

Writing a blog can feel a little daunting, especially if you’re a newbie to the whole blogging game! We’ve all been there. You’re sitting at your desk wondering what there is that you can possibly write about. No ideas are coming, and before you know it, hours have passed, and you’re still faced with a…

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Content creation: guiding the reader through the buyer journey

This week’s podcast is focusing on content writing and guiding your reader to the sale point. “Content should guide your reader to take the actions you want. The best form of content to use is persuasive content, which is often seen in sales pages and articles” Transcript Hey guys, welcome to the second Avidmode podcast,…

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How to research content for your blog?

The importance of an audience Picture this – you are front and centre in a classroom or assembly hall at 13 years old, asked to do a presentation on a bland topic given to you by your teacher. Unless your presentation is spectacular or funny it’s likely that the entire thing fell on deaf ears.…

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Building your editorial calendar

Writing is a topic that most of us who work in this digital world will have to face at one time or another. For entrepreneurs and startups, being able to write well and keep up a consistent blog presence (along with a website) is an important tool to have at their disposal. If having a…

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Article length; don’t panic!

It’s hard enough writing for your business, but then you research and find so much conflicting advice — especially around article length — that you end up overwhelmed and in a spin. So, what do you do? The reality is that an article only needs to be as long as it needs to be. That…

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