Posts by Kittie Walker
An introvert’s path to networking: falling off the wagon
Late last year, we moved to Maidenhead — a town some thirty or so miles outside London — and that was all it took for my networking habit to reset back down to zero. It fell over and died. And, as an introvert, once I fall out of the habit of doing it, I will…
Read MoreAlgorithmic filtering and why you don’t see what everybody else sees
A search engine is not unlike a black box; we ask it a question, it performs some magic behind the scenes and then spits out an answer for us. Part of this transaction is an assumption on our part, namely that the answer will be honest. And for the most part, it is. After all,…
Read MoreGrowing your business – be S.M.A.R.T about your marketing goals
The thought of sitting down and creating goals for your business, then tracking, analysing and acting on the data can seem like a dreary task and just a little bit of a waste of time. But creating a small set of SMART goals for your marketing campaigns and business will take the edge off and…
Read MoreCreating customer personas using an empathy map
We’ve looked at one approach to creating customer personas, but now we’re going to take another swing at it from a different angle. Some people find that the more traditional way of creating personas hinders their creativity. If you’re struggling with the process, this might just help. The method we looked at previously was traditional,…
Read MoreArticle length; don’t panic!
It’s hard enough writing for your business, but then you research and find so much conflicting advice — especially around article length — that you end up overwhelmed and in a spin. So, what do you do? The reality is that an article only needs to be as long as it needs to be. That…
Read MoreEntrepreneurship ideas: an accidental entrepreneur’s journey
She chose not to follow the career path laid out for her and is now reaping the rewards. As she moves into the next phase of her life, she reveals her entrepreneurship ideas. Meeting in a hip bistro in Southwark, Marsha Oza, the 35-year-old British-born daughter of first-generation Indian immigrants, immediately stands out from the…
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