Posts by Kittie Walker
Three ways towards a good blogging habit
Have you ever sat there wondering just where the heck to get started? Getting more and more stressed and feeling more inadequate by the minute. I know I have. There’s just something almost intimidating about writing those first posts for your business. At least, that’s how I think most of us feel when we first get started.…
Read MoreMarsha Oza: I’m the least entrepreneurial entrepreneur you’ve ever met
She chose not to follow the career path laid out for her and is now reaping the rewards. As she moves into the next phase of her life, she reveals what she’s learned so far. Meeting in a hip bistro in Southwark, Marsha Oza, the 35-year-old British-born daughter of first-generation Indian immigrants, immediately stands out…
Read MoreCreating personas for products, customer service and marketing
Whether you run a micro-business with less than ten members of staff or a larger venture with more than fifty, we all run across the problem of having people from our target audience visit our business, online or offline, and going, “that’s not what I’m looking for” before leaving. Whilst you can’t appeal to everyone, it’s…
Read MoreDoes email marketing work?
I‘m often asked this question by people I meet at events. It’s also not rare for it to pop up during conversations with clients new and old alike. I’d imagine this is because it can be difficult to grasp some of the less tangible benefits of email marketing and to spot why a campaign isn’t…
Read MoreA change is better than a rest
Sometimes things don’t come easy and however hard you work on a challenge, the solution you need doesn’t materialise. When that’s the case, a change of pace is often better than a rest. Temperatures in the western hemisphere are already falling. It’s time to welcome December and embrace the fact that winter will soon be…
Read MoreSeeking out a mindful approach to communication
Communication with each other, now we’re in the digital age, is more far reaching than at any other point in human history. Most of our conversations aren’t private, yet sometimes we mistakenly start thinking they are. The ’70’s and ’80’s were great decades for kids. You were free to roam the streets, having wonderful adventures…
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