Content creation: guiding the reader through the buyer journey

This week’s podcast is focusing on content writing and guiding your reader to the sale point. “Content should guide your reader to take the actions you want. The best form of content to use is persuasive content, which is often seen in sales pages and articles” Transcript Hey guys, welcome to the second Avidmode podcast,…

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How to research content for your blog?

The importance of an audience Picture this – you are front and centre in a classroom or assembly hall at 13 years old, asked to do a presentation on a bland topic given to you by your teacher. Unless your presentation is spectacular or funny it’s likely that the entire thing fell on deaf ears.…

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15 beginner’s tips for your business Instagram

As you might have noticed – this week we’ll be taking a look at some of the top tips that we give to clients when they are starting up their Instagram accounts for business. So that is our top 15 list, which important aspects of Instagram would you add into a conversation with someone that…

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Common social media questions

There are a number of questions that regularly pop up when I have met with clients or just when I’m out having a coffee with someone looking into getting more out of their social media. Many of the answers can be subjective and can differ from business to business so it’s not always clear-cut. Here…

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Article length; don’t panic!

It’s hard enough writing for your business, but then you research and find so much conflicting advice — especially around article length — that you end up overwhelmed and in a spin. So, what do you do? The reality is that an article only needs to be as long as it needs to be. That…

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Three ways towards a good blogging habit

Have you ever sat there wondering just where the heck to get started? Getting more and more stressed and feeling more inadequate by the minute. I know I have. There’s just something almost intimidating about writing those first posts for your business. At least, that’s how I think most of us feel when we first get started.…

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