How to write a top-notch about page

The About page is one of the most important parts of your website, but it’s very often ignored and neglected, leaving it looking pretty standard and a little bit on the dull side! Just because your competitors may be doing bland and boring, it doesn’t mean that you have to follow suit. Dare to be…

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Just writing blog posts isn’t enough

I’m willing to bet that you know the importance of blogging by now. As a consultant, you understand that establishing authority with your audience is key, and publishing regular content that educates, informs and inspires your prospective clients is a fantastic way to build that credibility. But here’s the catch: That only works if your…

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Make the most of WordPress Gutenberg for Blogging

Getting the most out of your content We’re almost constantly banging on about blogging at Avidmode. There are just so many benefits to doing it, whether you are trying to show off your expertise in a subject, building a catalog of helpful guides to add extra value for your customers or simply trying to find…

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Marketing chat: blogging

Blogging. If you have a website you are probably sick of this word or perhaps you’ve done your utmost to ignore it entirely. I can’t really blame you for that one. Blogging is one of those jobs that can take a lot of time and effort away from other business needs.  This post is really…

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Your key to content success: target markets

Definition of a target market A target market is a group of people who usually have similar interests or traits who a business will focus on to market and sell their products. When it comes to your target market and positioning your content correctly, there are some rules that you should certainly follow. The idea…

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