How to research content for your blog?

The importance of an audience Picture this – you are front and centre in a classroom or assembly hall at 13 years old, asked to do a presentation on a bland topic given to you by your teacher. Unless your presentation is spectacular or funny it’s likely that the entire thing fell on deaf ears.…

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Mince pie mania

This week we are discussing something a little different. A couple of years ago we lost someone very special to us – a family member who took her own life. The advent of a simple and sudden phone call had a huge impact on our family, one which we are still dealing with today. Losing…

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Article length; don’t panic!

It’s hard enough writing for your business, but then you research and find so much conflicting advice — especially around article length — that you end up overwhelmed and in a spin. So, what do you do? The reality is that an article only needs to be as long as it needs to be. That…

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Three ways towards a good blogging habit

Have you ever sat there wondering just where the heck to get started? Getting more and more stressed and feeling more inadequate by the minute. I know I have. There’s just something almost intimidating about writing those first posts for your business. At least, that’s how I think most of us feel when we first get started.…

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Structuring blog posts for maximum impact

You need to think of the internet as a vast library or superstore. You don’t go to a store and find all the products jumbled up. They are neatly arranged by categories and by-product. The same is true of a library – when you arrive the shelves are not stacked in a random order. They’re…

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