Four ways to write blog posts for your readers

By Gemma Koeman | 9 October 2020 |

Writing a blog can feel a little daunting, especially if you’re a newbie to the whole blogging game! We’ve all been there. You’re sitting at your desk wondering what there is that you can possibly write about. No ideas are coming, and before you know it, hours have passed, and you’re still faced with a…

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Just writing blog posts isn’t enough

By Gemma Koeman | 4 June 2020 |

I’m willing to bet that you know the importance of blogging by now. As a consultant, you understand that establishing authority with your audience is key, and publishing regular content that educates, informs and inspires your prospective clients is a fantastic way to build that credibility. But here’s the catch: That only works if your…

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Make the most of WordPress Gutenberg for Blogging

By Gemma Koeman | 28 May 2020 |

Getting the most out of your content We’re almost constantly banging on about blogging at Avidmode. There are just so many benefits to doing it, whether you are trying to show off your expertise in a subject, building a catalog of helpful guides to add extra value for your customers or simply trying to find…

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Marketing chat: blogging

By Gemma Koeman | 26 June 2019 |

Blogging. If you have a website you are probably sick of this word or perhaps you’ve done your utmost to ignore it entirely. I can’t really blame you for that one. Blogging is one of those jobs that can take a lot of time and effort away from other business needs.  This post is really…

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Content creation: guiding the reader through the buyer journey

By Gemma Koeman | 22 February 2019

This week’s podcast is focusing on content writing and guiding your reader to the sale point. “Content should guide your reader to take the actions you want. The best form of content to use is persuasive content, which is often seen in sales pages and articles” Transcript Hey guys, welcome to the second Avidmode podcast,…

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