How to write a top-notch about page

The About page is one of the most important parts of your website, but it’s very often ignored and neglected, leaving it looking pretty standard and a little bit on the dull side! Just because your competitors may be doing bland and boring, it doesn’t mean that you have to follow suit. Dare to be…

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Our top digital marketing and social media tools

In this blog post we’ll be chatting about some of the top tools that we use at Avidmode for social media. Many business owners take on the burden of doing their own social media marketing whilst running a business and it takes time to get it right. These tools will help to cut down on…

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Your key to content success: target markets

Definition of a target market A target market is a group of people who usually have similar interests or traits who a business will focus on to market and sell their products. When it comes to your target market and positioning your content correctly, there are some rules that you should certainly follow. The idea…

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Managing the fear of change

Inspiration from a great post Do you ever read other people’s content and your brain starts working? That happened to us this week, as we were sorting through our social media posts we came across this awesome post by Mark Shaefer. He spoke about a recent talk at an event he attended, the subject was…

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World Book Day meets business

Once a year, in the UK we celebrate something called World Book Day. It’s a promotional holiday aiming to get kids to read more, run by the charity World Book Day. It’s a fabulous premise that sees kids foregoing their usual school uniforms and turning up dressed as their favourite characters from books. But why…

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Content creation: guiding the reader through the buyer journey

This week’s podcast is focusing on content writing and guiding your reader to the sale point. “Content should guide your reader to take the actions you want. The best form of content to use is persuasive content, which is often seen in sales pages and articles” Transcript Hey guys, welcome to the second Avidmode podcast,…

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