Digital marketing
Small business should be listed on Google Places
In spite of the slight confusion and frustration involved with getting listed on Google Places, it is of benefit to any small business. The results are often both immediate and astonishing. Only yesterday, one of our clients exclaimed during a follow-up call that persuading her to set up her Google accounts and profiles was more than worth the…
Read MoreMarketing appeal as part of your content strategy
As small businesses, we’re good at understanding why our products and services are right for our audience, but that doesn’t always translate to our content, which means that we’re missing out on marketing appeal. Successful content marketing and branding rely on connecting with both customers and potential customers on an emotional and intellectual level. When marketers…
Read MoreSmall business marketing training
Small Business Marketing Training – Time and Place: On Thursday, January 17, 2013 at 9:00am PST/12:00pm EST — Allow 90 minutes to include the live Q&A. Join Keri Jaehnig (Idea Girl Media) and myself, Kittie Walker (Avidmode), for an interactive small business marketing training session covering the essentials of creating and managing a successful online…
Read MoreAvoiding common content mistakes made by small businesses
This is a guest post for our blog by Ruth Perrington about the content creation issues that small businesses or start-ups face when first building their online presence. As a small business or start-up, you likely already know the value of talking to your potential customers in the right way. And in this day and…
Read MoreTwitter for small business marketing: following back
Wow, what a minefield! There’s so much conflicting information and advice out there that it makes using Twitter for small business marketing seem like too much hassle. I actually love Twitter, now, I didn’t once upon a time. It’s a great medium for sharing information, news, and banter with your clients and peers alike. Building trust and…
Read MoreStructuring blog posts for maximum impact
You need to think of the internet as a vast library or superstore. You don’t go to a store and find all the products jumbled up. They are neatly arranged by categories and by-product. The same is true of a library – when you arrive the shelves are not stacked in a random order. They’re…
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