Digital marketing 7 | Sero Digital

Does email marketing work?

By Kittie Walker | 14 December 2014 |

I‘m often asked this question by people I meet at events. It’s also not rare for it to pop up during conversations with clients new and old alike. I’d imagine this is because it can be difficult to grasp some of the less tangible benefits of email marketing and to spot why a campaign isn’t…

Seeking out a mindful approach to communication

By Kittie Walker | 21 July 2013 |

Communication with each other, now we’re in the digital age, is more far reaching than at any other point in human history. Most of our conversations aren’t private, yet sometimes we mistakenly start thinking they are. The ’70’s and ’80’s were great decades for kids. You were free to roam the streets, having wonderful adventures…

Content that sticks

By Sero Digital | 19 July 2013 |

Today, original and authentic web content is more valuable than ever before. The recent uncertainty over its future has cleared and the process, although painful for some, has actually had a very positive overall effect on the quality of the content. Now more than ever before, the message must be useful and the delivery must…

Writing tips from successful travel writers

By Kittie Walker | 4 March 2013 |

Confused and not sure where to turn? Writing for your business getting you down? It’s daunting and leads to frustration. There are so many articles out there giving you writing tips for your business and blogging efforts, and many of them have conflicting advice. Learning experiences in unexpected places I thought I’d share with you…

Networking and building relationships for business

By Kittie Walker | 27 February 2013 |

I am an introvert and I can also be quite shy, but I’m also a small business owner, and as such it is my responsibility to get out there and champion my business by networking and building relationships.

SEO resources for small business online marketing

By Kittie Walker | 24 February 2013 |

Unfortunately, not paying attention to SEO is becoming increasingly detrimental to the health of any online presence. The online landscape relies heavily on machines being able to understand what we write and for the time being, they need our help.