Posts by Kittie Walker
Twitter for small business marketing: following back
Wow, what a minefield! There’s so much conflicting information and advice out there that it makes using Twitter for small business marketing seem like too much hassle. I actually love Twitter, now, I didn’t once upon a time. It’s a great medium for sharing information, news, and banter with your clients and peers alike. Building trust and…
Read MoreWe all have our fears; you can get past them
I do quite a bit of teaching and mentoring. Whether the training is small business owners and bloggers or vulnerable women, there’s one common thread that hinders the learners from engaging and getting the most out of their experience: FEAR. It doesn’t matter that every person that I mentor or teach has already taken that…
Read MoreStructuring blog posts for maximum impact
You need to think of the internet as a vast library or superstore. You don’t go to a store and find all the products jumbled up. They are neatly arranged by categories and by-product. The same is true of a library – when you arrive the shelves are not stacked in a random order. They’re…
Read MoreWrite your meta description like it’s ad copy
Next on your list of things to check, whilst you’re carrying out your SEO Health Check, are your Meta tag descriptions. Just like your title tags they need to be unique for every page. There’s a trend going on here isn’t there? If you get the feeling that the search engines are very interested in…
Read MoreOptimal website structure
Following on from keyword research, you need to build your site architecture and navigation with your human visitors in mind. User experience and SEO have to go hand in hand; quite often, you will come across dilemmas where you need to make a compromise. The compromise should always be in favour of your customers; you’ll…
Read MoreGetting your keywords and website structure right
The words that you and I type into the search engines to find the information we want are called keywords. By providing quality information, being relevant and on topic about specific keywords you can bring targeted traffic to your website from a variety of search engines.
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