Posts by Kittie Walker
Marketing appeal as part of your content strategy
As small businesses, we’re good at understanding why our products and services are right for our audience, but that doesn’t always translate to our content, which means that we’re missing out on marketing appeal. Successful content marketing and branding rely on connecting with both customers and potential customers on an emotional and intellectual level. When marketers…
Read MoreSmall business marketing training
Small Business Marketing Training – Time and Place: On Thursday, January 17, 2013 at 9:00am PST/12:00pm EST — Allow 90 minutes to include the live Q&A. Join Keri Jaehnig (Idea Girl Media) and myself, Kittie Walker (Avidmode), for an interactive small business marketing training session covering the essentials of creating and managing a successful online…
Read MoreEnchanting possibilities, a revived Sydenham
England conjures up an image of village life where the High Street or Village Green is the hub of the community. They’ve always been a destination, somewhere you go daily or at the very least every weekend to shop, catch up with friends, and discover new things. But over the years, walking up Sydenham…
Read More3 good habits of small business owners
Running a small business is a rewarding experience. It’s hard work and the hours that you put in can be crazy at times, but there are no regrets here. I’ve been running the business since 2007, so officially it’s no longer a startup — we’re firmly past the 5-year mark! That doesn’t mean you can…
Read MoreWhy your business needs an end of year party
There’s been a lot of hype in the media about Christmas parties, and whether or not it is ethical to hold them in these tough economic times — well it’s not only ethical, but essential for your business health. An end of year party is what you need! Whilst strolling through the almost empty City…
Read MoreAvoiding common content mistakes made by small businesses
This is a guest post for our blog by Ruth Perrington about the content creation issues that small businesses or start-ups face when first building their online presence. As a small business or start-up, you likely already know the value of talking to your potential customers in the right way. And in this day and…
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