Posts by Gemma Koeman
Managing the fear of change
Inspiration from a great post Do you ever read other people’s content and your brain starts working? That happened to us this week, as we were sorting through our social media posts we came across this awesome post by Mark Shaefer. He spoke about a recent talk at an event he attended, the subject was…
Read MoreWorld Book Day meets business
Once a year, in the UK we celebrate something called World Book Day. It’s a promotional holiday aiming to get kids to read more, run by the charity World Book Day. It’s a fabulous premise that sees kids foregoing their usual school uniforms and turning up dressed as their favourite characters from books. But why…
Read MoreContent creation: guiding the reader through the buyer journey
This week’s podcast is focusing on content writing and guiding your reader to the sale point. “Content should guide your reader to take the actions you want. The best form of content to use is persuasive content, which is often seen in sales pages and articles” Transcript Hey guys, welcome to the second Avidmode podcast,…
Read MoreMeet the Vidmoes!
Welcome to the first ever Avidmode podcast! It’s a new year full of exciting new opportunities, the first one we are jumping on this year is podcasting. We were super excited to record this one and have many planned for the future so keep your eyes peeled. We are hoping to do one podcast a month…
Read MoreWhy is reflection important?
January always strikes me as one of the most reflective times of the year. Spending time in December creating new goals and then jumping into them full throttle in January is pretty standard for most people. Compounded by my birthday falling directly in the middle of it, reflection is something that I find myself doing a…
Read MoreHow to research content for your blog?
The importance of an audience Picture this – you are front and centre in a classroom or assembly hall at 13 years old, asked to do a presentation on a bland topic given to you by your teacher. Unless your presentation is spectacular or funny it’s likely that the entire thing fell on deaf ears.…
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