How to express yourself in 280 characters

Back in November 2017, Twitter made the bold move of doubling its traditional 140-character limit to a new and improved 280 characters. The change’s rationale was to give users on the social media platform more space to express themselves better. It seemed to be greeted with a mixed response, however! Some users still preferred the…

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International Friendship Day 2018

Part of my job as social media manager at Avidmode is keeping an eye on the trending hashtags that pop up daily. In the last few weeks most of these hashtags (in the UK) have been based around a reality TV series called Love Island and of course the looming Brexit. Neither of these topics…

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Beginners guide to Tweetchatting

As with so many other parts of the web, social media is ever-changing, always adapting. For lots of people in the industry, this is what they love about working with the internet, for others, it’s a downright frustration. The part that always stays the same however is the importance of engaging. We’re not necessarily talking…

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Is Twitter actually broken?

Although we may not think about it all that much, posting written messages on the internet is very different from the kind of communication we’ve engaged in throughout almost the entirety of our evolution as a species. Never before have we had practically infinite permanence available for even the most banal thoughts we can muster.…

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Twitter for small business marketing: following back

Wow, what a minefield! There’s so much conflicting information and advice out there that it makes using Twitter for small business marketing seem like too much hassle. I actually love Twitter, now, I didn’t once upon a time. It’s a great medium for sharing information, news, and banter with your clients and peers alike. Building trust and…

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