Posts Tagged ‘content marketing’
Emoji use: love it or hate it?
Love them or hate them; emojis are undoubtedly here to stay. Seemingly a comparatively new phenomenon, they have actually been in existence since the ‘90s. However, their popularity has truly boomed in the last decade, and today their prevalence is complete. But where do they stand in business? If you’re wondering whether to implement or…
Read MoreJust writing blog posts isn’t enough
I’m willing to bet that you know the importance of blogging by now. As a consultant, you understand that establishing authority with your audience is key, and publishing regular content that educates, informs and inspires your prospective clients is a fantastic way to build that credibility. But here’s the catch: That only works if your…
Read MoreMarketing chat: blogging
Blogging. If you have a website you are probably sick of this word or perhaps you’ve done your utmost to ignore it entirely. I can’t really blame you for that one. Blogging is one of those jobs that can take a lot of time and effort away from other business needs. This post is really…
Read MoreYour key to content success: target markets
Definition of a target market A target market is a group of people who usually have similar interests or traits who a business will focus on to market and sell their products. When it comes to your target market and positioning your content correctly, there are some rules that you should certainly follow. The idea…
Read MoreWhat everyone must know about infographics
Create infographics about topics in your industry that are important. As people share the infographic, you’ll likely see more traffic and sales. It’s the kind of week where I’m having a struggle thinking about what kind of topic to cover for the blog. I think we all feel this way from time to time, it’s…
Read MoreCommon social media questions
There are a number of questions that regularly pop up when I have met with clients or just when I’m out having a coffee with someone looking into getting more out of their social media. Many of the answers can be subjective and can differ from business to business so it’s not always clear-cut. Here…
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