Workshops and training
We love to educate on digital marketing and business strategy. Take a look at the workshops we offer below.
Solidify your thoughts, take action and master your business.
At Sero we offer a set of group workshops to help you flesh out your ideas and thoughts before embarking on a large-scale project like a business strategy or a website. Our workshops are created to bring your business to life with interactive sessions and quite a few laughs.
We've broken down the major workshops that we deploy on a regular basis but are quite happy to create something bespoke to suit your business. If you are an individual looking for one on one consulting in this area, you can see more information on our hourly rates page.
Our goal is to make sure that you leave your workshop sessions with a road map and a clear vision for your business and its next steps.
Our workshops
Most of our clients need one of the following workshop types.
Starting at £4,000
This workshop is for business owners and their teams who've already taken their first steps into business, be that one year down the line or fifteen. In the brand clarity workshop sessions, we take a deep dive into your business operations, purpose, big picture, brand ideas, and team's personal brands.
Our baseline price includes a kick-off meeting, pre-session research, digital audit, 4-hour workshop and a complete digital strategy report.
Before the workshop, we will undertake:
- An examination of your existing skills and assets.
- Research into the competitive landscape of your sector.
- An audit of your current digital presence (if applicable).
During the workshop, we will:
- Define the needs and goals of your top three customer segments.
- Explore what makes you different in the eyes of those segments.
- Identify the personality behind your business.
Starting at £4,000
The business strategy workshop is for new startups or businesses in their infancy. Our aim with this workshop is to give your business a solid foundation to build out your business strategies. Your behaviours, actions and communications will be aligned, and you'll be able to move into the market with confidence.
We'll explore how to differentiate your business from the competition using an in-depth examination of your values and culture as well as your customers' needs and perceptions. Our baseline price includes a kick-off meeting, pre-session research, creation of personas, 4-hour workshop and a brand strategy report.
Before the workshop, we will undertake:
- Discussions on the current face of your business.
- Research into the competitive landscape of your sector.
During the workshop, we will:
- Define your products and services.
- Create ideal client profiles or personas.
- Create your positioning statements and core messaging.
- Identify the personality of your business.
Starting at £6,000
Our traffic building workshops were created for our clients who have a website but aren't seeing the visitor levels that they would like. Our aim for this workshop is to give you the tools needed to build traffic to your website from a range of sources.
Traffic building can be done in a variety of ways, our workshop gives you an overview of where you are today and the tactics that you need to implement - this is a multi-day workshop and the content will be bespoke to your individual industries.
Before the workshop we will undertake:
- Examination of your existing skills and assets.
- Research into your competitive landscape.
- Examination of your website's current analytics.
- Audit of your current digital presence.
During the workshop, we will:
- Define your audiences and their locations.
- Identifying your main channels.
- Creating your content repository and repurposing content.
- Building your editorial calendar.
- Use of tools and measuring results.
Frequently asked questions
Have you got any burning questions about our workshops and what you'll be getting for your investment? Find out more by clicking the link below.