Introducing the Pantone colour of 2021

By Gemma Koeman | 25 February 2021 |

Introducing the Pantone Colour of 2021 When you picture a well-known brand, what’s one of the first things that comes to mind? We’re guessing it will be their eye-catching logo. Are we right?! A huge element of a recognisable logo is the use of colour, and the conscious and sometimes subconscious feelings that it elicits.…

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A conversation about colours

By Daniel Ran | 25 January 2015 |

An early memory I have in my career as a designer is that of a client asking me to use gold in their branding because said colour evoked wisdom. I entertained the notion for a moment and thought of famous brands which use some variant of yellow in their logo. McDonald’s and IMDb came to…

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