Eurovision, politics and marketing – speak your mind or not?

map of Europe, main countries of Eurovision

It’s time for a celebration, this weekend after two years, Eurovision is back! This week the Avidmode ladies sat down for a chat about Eurovision, it’s inticate links to European politics and social matters and how this is reflected in small business marketing. Our top picks from the Avidmode team at Eurovision 2021: 12 Points…

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Emoji use: love it or hate it?

Love them or hate them; emojis are undoubtedly here to stay. Seemingly a comparatively new phenomenon, they have actually been in existence since the ‘90s. However, their popularity has truly boomed in the last decade, and today their prevalence is complete. But where do they stand in business? If you’re wondering whether to implement or…

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Introducing the Pantone colour of 2021

Introducing the Pantone Colour of 2021 When you picture a well-known brand, what’s one of the first things that comes to mind? We’re guessing it will be their eye-catching logo. Are we right?! A huge element of a recognisable logo is the use of colour, and the conscious and sometimes subconscious feelings that it elicits.…

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Virtual events – could you hold one in 2021?

As this craziest of years finally draws to a close, now is the perfect time to sit back, take stock, review how well your business has weathered the storm, and plan for the future!  If this current pandemic has taught us anything as business owners, it’s the need to be visible online. Whilst some have…

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Why you need brand clarity before you start

Did you read our previous article about whether it’s time for a new website? If so, then you may be feeling ready to take the plunge and start thinking about design, layout, and generally how gorgeous everything’s going to look!   That’s excellent news and we’re super excited for you! However, before you get too carried…

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How to express yourself in 280 characters

Back in November 2017, Twitter made the bold move of doubling its traditional 140-character limit to a new and improved 280 characters. The change’s rationale was to give users on the social media platform more space to express themselves better. It seemed to be greeted with a mixed response, however! Some users still preferred the…

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