Posts by Gemma Koeman
Emoji use: love it or hate it?
Love them or hate them; emojis are undoubtedly here to stay. Seemingly a comparatively new phenomenon, they have actually been in existence since the ‘90s. However, their popularity has truly boomed in the last decade, and today their prevalence is complete. But where do they stand in business? If you’re wondering whether to implement or…
Read More10 things you should consider before using a website builder
You’ve set up your business, your business plan is sorted, maybe you’ve even made your first sale! Now it’s time to get thinking about your marketing… A quick search has you looking at Wix, Weebly or SquareSpace and a few hours later you’re staring at a half baked template of your home page. Somehow the…
Read MoreSimple guidance for you in SEO
The not-so scary world of SEO Setting up, owning or even managing a business can be an exciting time. It can also be highly stressful, whether it’s the first time or the seventh! Regardless of what stage you are at, however, you will undoubtedly find that there are plenty of steep learning curves to navigate. …
Read MoreUnderstanding the back end of your WordPress website
Web design is a tricky matter. On the one hand, you have self-build websites promising the earth in terms of freedom of functional and stylish design. Some of them may deliver on this but quite often, it is a little harder than it looks. The alternative, to get a really professional finish, is to use…
Read MoreThe modern rules of simple web design
In this day and age of perpetual connectivity, it goes without saying that every company should have a website. But the type of website you have can have a larger impact on its success than you might realise. Any website can be seen as better than no website, but the last thing you want to…
Read MoreFive tips for effectively working as a remote team
The work from home landscape Back in the day, long before pandemics and global crises were on our radars, working from home was usually an irregular occurrence. Something to be preserved purely for only when it was absolutely necessary; it was the unicorn of the working week! Fast forward to today, and it’s now the…
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