Posts by Gemma Koeman
Eight ways to exceed expectations
It’s finally October, quite possibly the most magical and sometimes spooky time of the year. For this weeks post, we’ve decided to pay homage to one of our favourite fantasy books: Harry Potter! If you’re a big fan of the series, the first thing that will come to your mind when seeing “exceeds expectations” is…
Read MoreOvercoming burnout as an entrepreneur
Burnout or job-related stress is something that many people come across in their working lives. We spend so many hours in a work-related headspace that this isn’t really a surprising fact. For many people, the symptoms can creep up on them with limited ability to stop it before it comes to a head. As an…
Read MoreCommon social media questions
There are a number of questions that regularly pop up when I have met with clients or just when I’m out having a coffee with someone looking into getting more out of their social media. Many of the answers can be subjective and can differ from business to business so it’s not always clear-cut. Here…
Read MoreInternational Friendship Day 2018
Part of my job as social media manager at Avidmode is keeping an eye on the trending hashtags that pop up daily. In the last few weeks most of these hashtags (in the UK) have been based around a reality TV series called Love Island and of course the looming Brexit. Neither of these topics…
Read MoreBeginners guide to Tweetchatting
As with so many other parts of the web, social media is ever-changing, always adapting. For lots of people in the industry, this is what they love about working with the internet, for others, it’s a downright frustration. The part that always stays the same however is the importance of engaging. We’re not necessarily talking…
Read MoreTone, voice and style
Firstly, let’s look at the differences between Tone, Voice and Style. Here are their official definitions: Tone – “a particular quality, a way of sounding, modulation, or intonation of the voice as expressive of some meaning, feeling, spirit, etc.:” Voice – “a range of such sounds distinctive to one person, or to a type of person or animal.”…
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